The company then dug itself into a hole further after Hafer and the company’s Executive Vice President Mat Best granted in-depth interviews to the New York Times in July, where they disparaged the right.īest compared January 6 Capitol protesters wearing Black Rifle Coffee products to “terrorist organizations that wear American brands when they go behead Americans.”
The company has tried to do damage control, only further antagonizing the right.Īfter its initial statement, Hafer released a video statement saying that the company believed in the Constitution, the Second Amendment and the right to bear arms, and that a person is innocent until provided guilty, but reiterated that the company did not sponsor Rittenhouse. Since its disavowal of Rittenhouse, the company has been under fire from the right, which comprises a large portion of its consumer base.
Mike Cernovich tweeted, “Big L for Black Rifle Coffee Cucks.” While Black Rifle Coffee remained silent, conservatives torched the company on social media. The company’s CEO Evan Hafer also issued a statement disavowing any relationship with Rittenhouse that said, “We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI.”īreitbart News reached out to Black Rifle Coffee on Friday for comment but received no response. Schaffer, whose podcast was sponsored by Black Rifle Coffee, deleted his tweet, and a company spokeswoman said to the Salt Lake Tribune, “We did have a conversation with Schaffer, and he understands that the post was a mistake.” The veteran-founded coffee company had distanced itself from Rittenhouse after the teenager took a post-bail photo wearing a Black Rifle Coffee T-shirt and BlazeTV host Elijah Schaffer posted the photo along with the caption, “Kyle Rittenhouse drinks the best coffee in America.”
Coffee found not guilty trial#
Black Rifle Coffee was silent on all the company’s social media accounts after the bombshell verdict in the trial of Kyle Rittenhouse came back “Not Guilty” on all five counts.
0 kommentar(er)
